MK WORLD may collect the following information from or about you:
Information You Provide To Us. We collect information you provide to us. For instance, when you register to use the MK WORLD Services, we may collect your name, email address, birth date, gender, credit card information, billing address, ZIP code, and other information. In addition, MK WORLD may collect information you provide to us when you respond to surveys, set your preferences, contact MK WORLD through customer service or by other means, or participate in promotions that MK WORLD may offer from time to time. MK WORLD also allows multiple profiles to be set up under one account, so we may collect information you provide to us if you create a profile.
Usage and Log Data. We collect information when you use the MK WORLD Services or view MK WORLD advertising outside of the MK WORLD Services. Examples of this information may include your IP address, device, browser and software characteristics (such as type and operating system), location (which may include precise location data), activity on the MK WORLD Services including information about the videos you view on MK WORLD (e.g., show titles and episode names), page views, ad data, referral URLs, network state, device identifiers or other unique identifiers such as advertising identifiers (e.g., “ad-ID” or “IDFA”) and identifiers associated with browser cookies (see our description of “Cookies and Local Storage” below), and carrier information.
Data Collected Through Cookies and Similar Technologies. Like many online services, we use various technologies to collect usage data and store preferences. These technologies are discussed below.
We may collect information through other kinds of local storage (also referred to as “Flash cookies”) and HTML5 local storage, including in connection with features such as volume/mute settings for the Video Player. Because these technologies are similar to browser cookies, they are sometimes called “browser cookies,” even though they may be stored in different parts of your computer.
Most Internet browsers automatically accept cookies. You can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. For information about disabling cookies or deleting information contained in Flash cookies, please click here. Please note that disabling cookies or deleting information contained in cookies or Flash cookies may interfere with the performance and features of the MK WORLD Services, including the Video Player. For example, we may not be able to store your preferences or login information or customize the Content and advertising to your viewing habits.
The use of these various technologies in connection with advertising on the MK WORLD Services is explained further below. To learn about opting out of interest-based or online behavioral advertising, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
Account and Profile Data from Third-Party Services. If you choose to log-in, access or otherwise connect to the MK WORLD Services, or contact MK WORLD , through a third-party service (such as Facebook), we may, for example, collect your user ID and user name associated with that service, as well as any information you make public using that service. We may also collect information you have authorized the service to share with us (such as your user ID, billing information, public profile information, email address, birthday, friends list, pages you have “liked” and other account and profile data).
Third-Party Data. We may collect information about you from other sources, such as data aggregators, public databases, and our business partners. Examples of this may include information (whether identified, de-identified or anonymous, and whether collected online or offline) about your interests, demographic data, purchasing behavior, and your activities online (such as websites visited and advertisements viewed).
Use in General. We use the information we collect from or about you in order to help deliver a first-class user experience. Our use of this information may include the following:
Use of Payment Information. We use payment information, such as credit card numbers and billing ZIP code, to help provide the MK WORLD Services. For example, we use payment information to process payments from a subscriber (we use a third-party payment processor to do this), to retrieve account information for a subscriber, to determine whether a subscriber is eligible for promotions, and to detect abuse of the MK WORLD Services.
Use of Precise Location Data. In order to access certain MK WORLD Services from your mobile device, you may be required to share your device’s precise location data (e.g., latitude and longitude) with us. In addition to providing you with certain MK WORLD Services, this also enables us to serve you Content related to your local area such as news and sports, depending on your subscription. This data may also be used to tailor advertising to you based on your location. To learn more about your choices with respect to our collection and use of precise location data, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
We may share information collected from or about you with third parties as explained further below, including business partners, social networking services, service providers, advertisers, and other companies that are not affiliated with MK WORLD.
Business Partners. We work with a number of business partners who help us offer the MK WORLD Services, including, for example, our content programmers, distributors, and corporate owners. We may share information collected from or about you with such business partners.
Social Networking Services. When you choose to share information with social networking services about your activities on the MK WORLD Services, including shows you watch or like on MK WORLD , information about you and your activities will be shared with that social network.
Service Providers. We may share the information collected from or about you with companies that provide services to us and our business partners, including companies that assist with payment processing, analytics, data processing and management (e.g., to facilitate our targeted advertising and marketing efforts), account management, hosting, customer and technical support, marketing (e.g., email, online or direct mail communications) and other services.
Advertisers and Advertising-Related Service Providers. We may share the information collected from or about you in encrypted, aggregated, or de-identified forms with advertisers and service providers that perform advertising-related services for us and our business partners in order to tailor advertisements, measure and improve advertising effectiveness, and enable other enhancements. This information includes your use of the MK WORLD Services, websites you visited, advertisements you viewed, and your other activities online.
Audience Measurement Providers. Our business partners, such as content programmers, as well as our advertisers, seek to measure the performance of their creative material across many platforms, including the MK WORLD Services. Accordingly, MK WORLD may permit the use of third-party measurement software that enables third parties (such as Nielsen) to include your viewing on the MK WORLD Services in calculating measurement statistics such as TV Ratings. To learn more about your choices with respect to Nielsen measurement software, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
Third Parties in Connection with Certain Transactions. If we sell all or part of our business, make a transfer of assets, or otherwise might be involved in a change of control transaction, or in the event of bankruptcy, we may transfer information from or about you to one or more third parties as part of the transaction, including the due diligence process.
We advertise MK WORLD both on the MK WORLD Services as well as on other platforms and services. We also display advertisements from other companies on the MK WORLD Services, often enabling users to interact with the advertisements or click through to websites or other properties owned or operated by other companies. This section provides additional information about the collection and use of information from or about you in connection with such advertising.
To learn about opting out of interest-based or online behavioral advertising, please see the information we have provided in Section 7 (“Your Choices, Including Opt-Out Options”).
You have the following choices regarding how we and third parties use certain information collected from or about you. MK WORLD is committed to complying with the Digital Advertising Alliance (“DAA”) Self–Regulatory Principles for Online Behavioral Advertising and the DAA Application of Self-Regulatory Principles for the Mobile Environment.
Opt-Out from Promotional Communications.
We use a variety of physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, and modification. For example, we take steps to limit access to sensitive information from or about you to those MK WORLD employees, agents, and contractors who have a legitimate business reason to access such information. We also use measures like encryption and hashing to help protect sensitive information when in transmission.
Despite these efforts, please note that there is always a possibility that a breach in data transmission or storage may occur. We want you to feel confident in our security when using the MK WORLD Services, but we cannot guarantee the security of any information from or about you 100% of the time. Please refer to the U.S. Federal Trade Commission’s website for information on how to protect yourself from identity theft.
Please note that if you allow others to use your account (including others you permit to set up profiles under your account), they may be able to view information about your account or any of the profiles under your account, including information about the videos you view and your email address.
Children under 13 years of age are not permitted to register with MK WORLD . The MK WORLD Services are not intended to be used by children without involvement and approval of a parent or guardian.
The MK WORLD Services may be provided through third-party websites, applications and other means of access operated by other companies (collectively, “Third-Party Access Points”). For example, you can access the MK WORLD Services through websites of our distributors. In addition, you may launch a Third-Party Access Point using various devices such as mobile devices and Living Room Devices. The MK WORLD Services also may contain links to third-party websites or applications. None of these Third-Party Access Points, devices, websites or applications are operated by us, even if they contain our name or logo, and we are not responsible for the privacy practices of their operators. Accordingly, we recommend that you review their privacy policies.
MK WORLD is headquartered in the U.S. and the MK WORLD Services are intended for users in the U.S. By viewing any Content or otherwise using the MK WORLD Services, you consent to the transfer of information to the U.S. to the extent applicable, and the collection, storage, and processing of information under U.S. laws.